Black Friday 2018- Looking Back at 2017 Black Friday Statistics

Black Friday 2018 is almost here.Last Year Black Friday and Cyber Monday was a big success for retailers and the customers as well. We saw some pretty good deals from almost all the big retailers and online stores.This year we are expecting some eye catching attractive deals as well.

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If you are not sure what types of deals you might get this year, you might want to have a look at some of the previous year's deal as well just to refresh your memory.

Last year, Adobe,NRF,Hitwise did couple of analysis and comparison of Black Friday Sales data. Let's have a quick look at the some of the interesting facts of Black Friday and Cyber Monday Deals of the last year.

  • In 2017 Holiday sales (Nov. and Dec.) totaled $691.9 billion which was up by 5.5% from 2016 sales figures. 
  • Black Friday 2017 saw a total online sale of $7.9 billion which was 17.9% from what happened in 2016.Out of this,$5.03 billion was spent on Thanksgiving Day and $2.87 billion was on Black Friday
  • A total of 25 million transactions were processed during the Thanksgiving and Black Friday Festival Days-13 Million transactions on Black Friday another- 12.5 millions were on Thanksgiving
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    On an average per-person spent $335 on Thanksgiving weekend- $251 out of that was only for gifts. For other people who are in the age group of 35-34 it was around $420
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    11% of Black Friday shoppers started shopping by pm in the evening on the Thanksgiving day.The number went to 22% by pm. By 10 pm, the figure went up to 47% on the late Thanksgiving or by Black Friday Day
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    According to NRF,during the Black Friday weekend of 2017, 64 million did shopping both online and in stores; 58 million went only for online shopping whereas 51 million shopped in stores only
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    44% consumers said that they are planning to shop online on Black Friday 2017 than in store (42%)
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    Black Friday was the most popular day for in-store shopping.Around 77 million shopped in store on the Black Friday 2017 itself
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    174 million Americans shopped during the Black Friday weekend 2017 starting from Thanksgiving through Cyber Monday
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    Amazon was the most popular online shopping destination among the users.45.1% of all online transactions on Thanksgiving 2017 and 54.9% of all online transactions on Black Friday were processed on Amazon only.Walmart was the second popular perhaps-13.9% off all online transactions on Thanksgiving 2017 and 8.8% of all online transactions on Black Friday happened on Walmart.
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    Most interestingly,customers looked for the deals mostly in the following areas-tablets/laptops/PCs/TVs (27%); clothing (24%); smart-home gadgets (15%); toys (15%); gift cards (11%); and travel (8%). 

Are you waiting for an exiting deal this year on Black Friday and Cyber Monday sale.Check our detailed guide on Black Friday 2018-The Ultimate Step by Step Guide to Shop Like a Pro

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